In Three To See this week contributions on changing behaviours, workforce planning and research into how companies are using social media.

My first pick is Clay Shirky's 2005 Ted Talk: Institutions vs Collaboration.  Its a fascinating presentation about value creation that touches on the Pareto Principle (AKA the 80/20 rule), employee engagement, performance management and the cross-over of social and human capital.  Is it really five years old?

My second pick, Recruiting Needs to be Part of Something Bigger was posted by Kevin Wheeler to ERE.  Wheeler shares his views on the state of Strategic Workforce Planning and offers up four recommendations.

"An effective workforce planning process should focus on the following four areas:

1. Gaining market awareness in order to better understand emerging trends and to do competitive analysis around skilled talent.
2. Integration of talent planning with business planning so that business needs can be translated into needed skills and abilities and so that an understanding of available skills can be included in the business plan.
3. Development of a system-level focus on identifying key positions and integrating employee development, internal mobility, succession planning, and recruiting.
4. The use of scenario planning and dynamic modeling to help focus activity and justify investments in a variety of approaches"

My final pick draws on Burson-Marsteller's report: The Global Social Media Check-up.  Ethan Bloch posted the graphic below in How Are Companies Leveraging Social Media? [Hat tip to Andy Headworth who shared this via Sirona Says]