Like many people at this time of year, I've been looking back over the last 12 months and thinking about the highs and lows and how they have impacted me or those around me.

One of the high points for me job-wise came early in the year, when I attended the Online Recruitment - The Year Ahead conference organised by Enhance Media.  It was a good day with many excellent speakers with interesting presentations, my personal favourite was Tim Elkington's on the HOW E RU survey.

The HOW E RU survey is a great piece of work that gives respondents a quick view of how sophisticated they are as web users and gives Enhance Media a powerful set of data that can be used to show the sophisitication of web users by demographic factors. 

I found this particularly useful from the perspective of candidates using recruitment websites powered by StepStone and recruiters using our products to manage those candidates.   The key messages? 

1. The internet has a long tail - there is a huge difference between the capability of beginner and expert users 
2. We need to remember where our target audience sits on that continuum of capability.

Good points to keep in mind when thinking about how to reach-out to candidates, or to get recruiting managers and other users to make the best of the tools available.

I'm hoping to hear more about this survey and looking forward to listening to one of our customers, Tim Forster at PWC,  present at next years conference on the 29th of January.       

Tags: adoption, attraction, enhance media, hiring, howeru, internet, research, Talent Acquisition, web

This entry was posted on Thursday, December 18th, 2008 at 5:20 pm and is filed under Talent Acquisition. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.